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Sustainable Innovation and Entrepreneurship

by Rolf Wüstenhagen

Business & Economics / International / General ✓ Preview Available ⚠ Free PDF: Unavailable

Publisher: Edward Elgar Publishing Year: 2008 Pages: 317 Language: EN

About this book

In recent years our understanding of corporate sustainability has moved from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. Yet current trends indicate the need for radical innovation via entrepreneurial start-ups or new ventures within existing corporations despite difficulties with the financing and marketing of such efforts. Presenting both conceptual and empirical research, this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order ...

30-Second Summary

This book explores the intersection of sustainability and entrepreneurship, highlighting the shift from traditional corporate practices to innovative approaches that prioritize environmental and social responsibility. It presents both theoretical frameworks and empirical research, offering insights into how startups and established companies can integrate sustainable practices into their business models. The focus is on fostering radical innovation to achieve economic viability while addressing pressing global challenges.

Key Takeaways

Understand the evolution of corporate sustainability practices.
Learn how to balance environmental, social, and economic goals.
Explore strategies for fostering innovation in sustainable entrepreneurship.
Examine case studies of successful sustainable ventures.
Gain insights into the challenges of financing and marketing sustainable innovations.

Who Should Read This Book

This book is ideal for entrepreneurs, business leaders, and policymakers interested in sustainable development. It is particularly useful for those seeking to understand how to implement innovative practices that align with environmental and social goals. Academics and students in business and economics will also find valuable insights into the evolving landscape of sustainable entrepreneurship.

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Frequently Asked Questions

What is the main focus of the book?

The book focuses on integrating sustainability into entrepreneurship and corporate practices, emphasizing the need for innovation.

Who is the author?

Rolf Wüstenhagen is an expert in the field of sustainable business and entrepreneurship.

What type of research does the book include?

It includes both conceptual frameworks and empirical studies related to sustainable innovation.

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