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Influence

Name: Influence
Rating: 4 (15 reviews)

by Robert B. Cialdini, PhD

Self-Help / Personal Growth / Success Business & Economics / Consumer Behavior Business & Economics / Motivational ✓ Preview Available ⚠ Free PDF: Unavailable

Publisher: Harper Collins Year: 2009 Pages: 336 Language: EN

★★★★☆ 4/5 (15 ratings)

About this book

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable exampl...

30-Second Summary

In 'Influence,' Robert B. Cialdini explores the psychology behind persuasion and the factors that lead individuals to comply with requests. This revised edition incorporates new research and practical applications, providing readers with ethical strategies to enhance their influence in both personal and professional contexts. Through engaging anecdotes and relatable scenarios, Cialdini reveals the principles that govern human behavior and decision-making.

Key Takeaways

Understand the six principles of influence and how they operate.
Learn ethical strategies to persuade others in various situations.
Discover real-world applications of persuasion techniques in business and daily life.
Gain insights from psychological research that explain why people agree to requests.

Who Should Read This Book

This book is ideal for professionals in marketing, sales, and management, as well as anyone interested in improving their communication skills. It appeals to individuals seeking to understand the dynamics of influence in their interactions, whether in business negotiations or personal relationships. Readers looking for practical advice on ethical persuasion will find valuable insights throughout.

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Frequently Asked Questions

What are the main topics covered in 'Influence'?

The book delves into the psychology of persuasion, outlining key principles that affect decision-making and compliance.

Is this book suitable for beginners in marketing?

Yes, 'Influence' provides foundational knowledge that can benefit both novices and experienced marketers.

How does Cialdini suggest using influence ethically?

Cialdini emphasizes the importance of transparency and respect for others' autonomy when applying persuasive techniques.

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