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From Digital Traces to Algorithmic Projections

by Thierry Berthier, Bruno Teboul

Computers / Security / General Computers / Information Technology ✓ Preview Available ⚠ Free PDF: Unavailable

Publisher: Elsevier Year: 2018 Pages: 184 Language: EN

About this book

From Digital Traces to Algorithmic Projections describes individual digital fingerprints in interaction with the different algorithms they encounter throughout life. Centered on the human user, this formalism makes it possible to distinguish the voluntary projections of an individual and their systemic projections (suffered, metadata), both open (public) and closed. As the global algorithmic projection of an individual is now the focus of attention (Big Data, neuromarketing, targeted advertising, sentiment analysis, cybermonitoring, etc.) and is used to define new concepts, this resource discu...

30-Second Summary

This book explores the concept of digital footprints and their interaction with various algorithms that shape individuals' online experiences. It distinguishes between voluntary and involuntary digital projections, providing insight into how personal data influences areas such as targeted advertising and data privacy. The authors aim to shed light on the implications of these interactions in a data-driven society.

Key Takeaways

Understand the nature of digital footprints and their significance.
Learn how algorithms can create both voluntary and involuntary projections of individuals.
Explore the impact of Big Data on personal privacy and online behavior.
Examine the role of digital traces in areas like marketing and cybermonitoring.

Who Should Read This Book

This book is ideal for professionals and students in computer science, data analytics, and information technology. It also appeals to individuals interested in the ethical implications of data usage and the impact of digital footprints on personal privacy and societal norms.

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Frequently Asked Questions

What are digital traces?

Digital traces refer to the data left behind by individuals during their online activities, which can be used to analyze behavior and preferences.

How do algorithms affect personal privacy?

Algorithms can analyze digital traces to create profiles that may infringe on personal privacy by revealing sensitive information without consent.

What topics does the book cover?

The book covers the interplay of digital footprints with algorithms, including their implications for marketing, data privacy, and societal norms.

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